Alex is a lifelong racing enthusiast and race horse owner who has been deeply involved with the sport for over three decades.

He is an accomplished business leader and investor with more than 30 years of experience across industrial manufacturing and the retail FMCG sectors. 

Chair of PSK Private Wealth since 2021, he is recognised for his energetic and self-motivated approach, bringing exceptional strategic direction and a proven ability to deliver efficiencies that strengthen both project outcomes and overall business performance.

His leadership style combines commercial insight with a focus on innovation, operational excellence, and sustainable growth.